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In our except from Alice in Wonderland, Lewis Carroll seems to capture the essence of goal setting. Alice lacks a clearly defined goal, therefore she could not decide which road she ought to take. Any organisation or individual who lacks goals will face the same dilemma. Given the choice of alternatives they won’t be able to decide which road to take.
It is interesting that just about everything a person does in life, both at home and at work, is based on some goal or objective. Without them, life’s activities would have little value or purpose.
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