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You are employed by a bus transport company. Your manager wants to find out how customers feel about the service in your company and what the company can do to improve the satisfaction of the customers. You have to do the research. Write down the aim of the research.
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Determine the population group that you will target for your survey
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How big will your sample be
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Which of the following market segmentation factors will you have to take into account? List at least two and motivate why the factor will be important.
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How will you collect the information for your research project? (By telephone, mail, personal interview, etc.)
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Draw up a list of at least six questions for your questionnaire.
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List two things you must do when conducting the actual research
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If you need more information regarding market segmentation or names of people, where can you find more information
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Explain frequency distribution
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Explain what is meant by range
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What is the purpose of a bar or column graph
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What is the purpose of a line chart
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What is the purpose of a pie chart
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Draw a pie chart for the following information. A total of 2000 replies were received. Use the pie below to help you. (3)
| Which taxi route do you use every day? | Route A | 755 |
| Route B | 830 | |
| Route C | 415 |
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Give the formula for mean
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What is median
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Explain mode
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What is the definition of probability
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What does mutually exclusive mean
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Explain independent events when you flip two coins
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