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Explain what is meant by market segmentation.
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List the demographic factors that influence market segmentation.
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In your own words explain why the age of the consumer affects market segmentation.
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In your own words explain why gender affects market segmentation.
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How would income affect market segmentation?
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Select at least 2 products and 2 services of your choice
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Identify the target market for each product and service selected at No. 6
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Identify the needs of the target market as per your selection at No. 6
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For each product and service, develop an information brochure that gives details of the features, advantages and benefits of each product/service and that is aimed at the target market. Upload your brochure
Upload your answer to this question.
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