Identify and explain the key elements of marketing. Make use of examples to explain your answer. (SO1 AC1)
Make use of the space provided below to draw a flowchart in order to demonstrate the relationship of marketing with other functions within your organisation. (SO1 AC2)
Explain the purpose of marketing in terms of its function in your organisation. (SO1 AC3)
Identify and explain the components of the marketing concept as a whole. (SO2 AC1)
Explain the relationship between marketing principles and marketing definitions. (SO2 AC2)
Describe how company competitiveness is ensured with all internal stakeholder involvement. Make use of examples to explain your answer. (SO3 AC2)
Explain how job satisfaction levels are enhanced by applying marketing principles. (SO3 AC3)
Explain the benefits that the application of marketing principles ensures for both the customers and the organisation. (SO3 AC4)
Benefits to customers
Benefits to the organisation
Explain the level of customer orientation as commonly found in your organisation. Make use of an example to explain your answer. (SO4 AC4)
Explain the value of customer orientation to the organisation. (SO4 AC2)
Describe how the marketing culture helps to meet interdepartmental objectives. Make use of an example to explain your answer. (SO4 AC3)
This response will be reviewed and graded after submission.
Grading can be reviewed and adjusted.
Grading can be reviewed and adjusted.
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