Formative Assessment 5 US 9012

Analyse the responses for the following questions:

If you sent out 2000 questionnaires,

1. what percentage of the sample use taxis because they are cheap,
2. what percentage use taxis because they are fast,
3. what percentage use taxis because they are safe and
4. what percentage use taxis because they are convenient?

1. What percentage uses Route A,
2. Route B and
3. Route C?

You would do this for all the questions.

On the basis of the above information you can now make a decision as to whether there is actually place in the market for a new taxi service, or whether your improved service will satisfy a need with the customers.