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Explain the difference between product features and benefits.
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What are product attributes?
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Explain what is meant by market segmentation.
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The demographic factors describe the customers and tell you who your customers are. Explain the following demographic factors.
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What does it mean to sell benefits?
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It is necessary for you to have knowledge of the service level agreement that exists between your company and the supplier. List 3 things you should know about the supplier and the service level agreement.
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Product benefits usually consist of four principal levels. Name and explain them.
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